Conversion rate optimization (CRO), as described by Hotjar, is the activity of increasing the percentage of people that complete a desired action on a website. This activity can range from scrolling the full page to filling out a form, adding a product to a wish list, or purchasing a product outright. But, at the heart of it, the marketer wants the consumer to take a significant action.
Table of Contents
- 1 Why do SEO and CRO work so effectively together?
- 2 7 ways to Improve Your Conversion Rates
- 2.1 Boost page load time
- 2.2 Improve the user experience via neurodesign
- 2.3 For more organic reach, use dynamic content.
- 2.4 Use videos and visual elements to increase visit duration
- 2.5 Use long-tail keywords to create high-quality content.
- 2.6 Optimize web pages and blogs consistently
- 2.7 Add strong and relevant CTAs
Why do SEO and CRO work so effectively together?
To provide the optimal user experience, you need know three things about your users.
- Find out what people want and need from a website.
- Focus on meeting those demands, not only to convert customers or potential clients, but also to keep them coming back.
- Make sure everyone knows it.
While SEO drives traffic to your website, CRO aids in the interpretation of those results. While SEO can help you rank for keywords like “buy black jeans,” a good CRO strategy can help you increase sales percentages and decrease abandoned carts or bounce rates.
You can’t have an SEO strategy that is solely focused on ranking, regardless of the searcher’s intent for the query. As a result, it’s critical that the correct keywords rank for the correct types of web pages. You must, at the very least, respond to user inquiries and satisfy visitors.
7 ways to Improve Your Conversion Rates
Here are a few pointers that, when combined, will help you get more out of your SEO and CRO efforts.
Boost page load time
According to Google, if a website loads in between 1 and 3 seconds, the bounce rate of a website decreases by 32%. Your website is similar to a car: if it does not start right away, customers will abandon it and go for one that does.
Consumer perceptions of your brand are influenced by a variety of things. Page speed is one of them. If your page is excessively slow or clumsy, it will give the appearance that you are unprofessional, which will put off potential consumers.
Improve the user experience via neurodesign
Neurodesign is a method of creating visually appealing digital goods by combining psychology and neuroscience. It accomplishes this by examining people’s reactions in various scenarios, such as when they visit a website, and identifying the types of triggers that make them more inclined to buy a product.
More than merely new visitors to your website are required for your business to succeed. You’ll need users who are interested in what resonates with them the most. As a result, a good design can help you keep visitors and persuade them to take action.
For more organic reach, use dynamic content.
By intelligently customizing the website to user needs, you may personalize your customers’ experience and maximize income with dynamic content. Because dynamic content reacts to signals like in-session behavior, user data (e.g., location), and other similar factors, each time a consumer sees a page with these types of smart features, the website will be able to deliver relevant information about products personalized especially for them.
Every time a visitor arrives to your site, you’ll be able to nail the search intent. You show information that is sure to keep your website in your audience’s good books, from geo-specific recommendations to dynamic product listings.
Use videos and visual elements to increase visit duration
Wistia found that pages with a video had an average time spent of over 8 minutes, while those without one had an average time spent of only about 3 minutes.
The exact formula Google uses to calculate search engine rankings is unknown, however there is evidence that dwell time is a factor. Dwell time is a metric that measures how long it takes a user to return to the SERP after clicking on a link, and Google appears to be interested in analyzing and utilizing this data.
The major indicators that can tell us about a website’s dwell time are the bounce rate against average time spent each user visit, thus it’s a smart idea to employ videos to boost the time spent on a page.
Use long-tail keywords to create high-quality content.
According to Statista, approximately 95.88% of Google searches have a question of four words or more. People who conduct these kind of searches are more likely to be purchasing intent, making them ideal targets for quality content.
Long-tail keywords are frequently used to anticipate when someone is on the verge of converting. Simply having this knowledge will offer you an advantage over your competitors.
Optimize web pages and blogs consistently
The appropriate content can make the difference between visitors staying on your site and taking action versus just looking. Your words have the ability to linguistically draw in and hold the attention of these visitors, resulting in a higher conversion rate of traffic into leads.
As a result, you can always accept user input, monitor your web pages, and modify or realign them to meet the demands of your users. This is an SEO strategy that will have a significant impact on your conversion rate.
Add strong and relevant CTAs
A call to action is an important aspect of any website, and failing to include one could result in you losing touch with your clients. There may be design criteria that must be followed in order for you and your customers to recognize one another. CTAs that are both eye-catching and well-written will assist improve CRO while also driving more traffic back to the products being promoted.
Overall, SEO and CRO are inextricably linked. They are, in some ways, intertwined. The funnel that has a direct impact on your ROI is the principle of delivering more traffic to your website and then filtering relevant people to take any action on your website. The more targeted you can be from the start in this funnel, the more money you’ll make. That is what matters to marketers.