5 Digital Marketing Tips for Small Business Owners

TechKnowableMay 31, 2022

1 3 minutes read

About 80% of the leads you generate will never become paying customers. In fact, 96% of people who visit your site aren’t ready to make a purchase. If you’re struggling to generate leads and sales, you need digital marketing for small business success.

Otherwise, your competitors might start to take the lead before you get the chance.

Here are five digital marketing tips you can use this year. With these tips, you can generate more leads and sales without stress. Start marketing with these tips today.

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1. Update Your Website

Your company website will operate as the backbone for your entire digital marketing strategy. Without an updated website, you might struggle to use the rest of this digital marketing advice.

Make sure your site is fast, user-friendly, and mobile-optimized. Ensure it’s easy to use and navigate, too. Otherwise, make an effort to improve the user experience.

Improving the user experience will encourage visitors to explore your content. Your dwell times will increase, which can benefit your organic search engine rankings.

Improving your rankings can help you reach more customers online.

Consider hiring an experienced web design and development agency this year. Ask them to optimize your pages for search engine optimization (SEO), too.

2. Create Engaging Content

Creative, engaging content can help you draw more people to your brand. It’s also a great way to demonstrate your experience and expertise. Once consumers recognize you’re a helpful resource, they’ll begin to depend on your brand.

Gather audience and keyword research before creating blog content. Try creating different forms of content, including articles, eBooks, polls, quizzes, and videos.

Interactive content will encourage people to engage with your brand, which could make you more memorable.

3. Design Awesome Ads

Create eye-catching digital ads using Google Ads and Facebook Ads. You can target consumers based on demographics or keywords.

Make sure to create a negative keyword list. What are negative keywords? You can learn more before getting started.

4. Track Social Media Trends

Engage with your customers in real-time using social media marketing. For example, you can host live video sessions to answer consumer questions.

Make sure you’re tracking the latest social media marketing trends to ensure your brand remains relevant. Otherwise, reformat your blog posts for social media.

5. Hire an Agency

You don’t have to use the tips in this digital marketing guide alone. Instead, consider hiring a digital marketing or SEO agency this year. An experienced agency can help you develop the best possible digital marketing strategy.

With their help, you can reach more customers than ever before.

Set for Success: Use These Digital Marketing Tips Today

Don’t miss an opportunity to grow your business. Instead, use these digital marketing tips to appeal to new customers. Then, use your stunning new website to generate more leads or online sales.