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How AI is Changing the Footwear Sector? Some fundamental tasks include stocking your inventory and creating an interactive website. However, you will need to go above and beyond that to ensure that your company survives the fierce competition.
In the eCommerce sector, AI is the newest trend to embrace. Due to its rapid growth, AI has penetrated a number of sectors, including marketing and education. AI has now made the decision to support the fashion sector.
The Impact of AI on the Fashion Industry
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It is hardly surprising that fashion and technology are developing side by side given how technology is affecting most industries. Due of the increased convenience and personalisation of online purchasing for clothing and footwear, consumers have started to favour it.
The fashion industry has benefited from AI and deep learning in several ways. The customer experience has been greatly enhanced by chatbots that respond to frequent questions and resolve problems. Additionally, bots are proposing clothing and footwear to customers based on their height, weight, form, and other characteristics.
A further benefit provided by AI is the elimination of the need for humans to perform mundane activities. It raises productivity among employees. Everything from tracking inventory movement to managing returns can be done by AI.
AI and Footwear Retailers
Returns are one of the biggest problems that shoe dealers deal with. The products are occasionally returned because of sizing issues. Sometimes they return the shoes in a way that makes it difficult to sell the pairs.
Sometimes the shoes are sent back because they fall short of what customers expected despite the images. All these problems cause 40% of online purchases to be returned, which keeps retailers from making big profits.
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But happily, AI can assist in resolving some problems and easing some of your burdens. Let’s investigate the AI applications that will be important for expanding your shoe business.
1. Automatic Background Removal
A successful online shoe business will require excellent photographs. Photos can be instantly improved by setting your merchandise against a neat background. On occasion, you might click the photos in front of a lovely backdrop in the belief that this will enhance the consumer experience.
However, when you look over the images, you might see that the background is detracting from the shoes’ primary focus. You no longer need to start the photo session from fresh with a basic background, thanks to AI.
You can get rid of the awkward background with the use of a background remover. The photographs of your most recent footwear will have a plain background so that your buyer can readily understand the goods.
2. Automatic Tagging
I can be used to automatically create SEO-friendly tags by extracting the details of your shoes from the photographs. It will make it simpler for shoppers to find your stuff. They will be able to learn more in-depth information about your products.
You can identify the most recent trends in the footwear business with the aid of automatic tagging. It will make sure you can fill your inventory with items that people want to buy. Since the tags are SEO-friendly, you’ll also see a consistent increase in sales and money.
3. Visual Search
Consider finding a pair of boots that are completely your style while window shopping. The retailer, however, is sadly out of your size, and they are unable to let you know when it will be back in stock. Not getting the boots that would have complemented your leather jacket so beautifully is just heartbreaking, isn’t it?
Fortunately, AI can assist you in this case, so don’t worry. But keep in mind to snap a photo of the shoes you adored so much.
Giving customers the option to conduct a visual search will be quite advantageous for you as a new shoe company owner. However, for the visual search option to function, you’ll need to include some excellent photos of your shoe collection.
Add shoe photographs taken in a variety of settings to aid shoppers in deciding whether to buy them. Use photo backdrop removal software like Slazzer to assist you make your shoes stand out against a plain background.
4. Virtual Merchandising
If your footwear website doesn’t bring in sales, it isn’t effective. You must make sure that visitors are willing to browse your website for a while with the goal of making a purchase.
Is it the soft soles or the vibrant colours? Here, your editing prowess will come in handy. It would be wise to work with a designer who specialises in UX/UI design using AI techniques.
5. Trend Prediction
If your footwear website doesn’t bring in sales, it isn’t effective. You must make sure that visitors are willing to browse your website for a while with the goal of making a purchase.
Is it the soft soles or the vibrant colours? Here, your editing prowess will come in handy. It would be wise to work with a designer who specialises in UX/UI design using AI techniques.
Final Thoughts
Your shoe company will get the much-needed flexibility thanks to technology, from production to marketing. Additionally, you’ll be able to learn more and adjust to the most recent footwear industry trends more effectively.
The post-Covid era has seen a shift in the purchasing habits of consumers. They only favour brands those they can form a relationship with on a personal level.
As a result, adopting AI is now more important than ever for expanding your shoe business. Retailers may now provide customers a distinctive shopping experience in an effective, innovative, and economical way thanks to AI technology.
