TechKnowable
Yes, there are UX/UI design market trends to follow, technological and programmatic improvements to consider, and client relationship development best practices to remember.
However, the intangible concepts that define your agency’s culture and how you collaborate with partners can and should be in place to help you navigate the rather hazy world of user experience design. What may seem obvious isn’t necessarily so, and designers would benefit from knowing at least a few essentials that can be applied to most experience design projects.
Here are five methods to help you create a unique user experience design. To be clear, this isn’t a comprehensive list of what makes unique user experience design, nor is it intended to be a “how-to” guide for implementation.
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Define innovation
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Because this is a simple concept that demands a lot of work, it’s critical to express it in a way that is distinct from your team’s attitude from the outset. Each project you launch reveals what you consider to be innovative, as well as what your clients are most interested in.
This method is based on personal experience. Keep track of your unique ideas and allow them to inspire and drive your own creativity in ways that are fresh and motivating for the brands you serve.
The interdisciplinary approach
Whether or not all of them are expressly part of the client’s scope of work, user experience, user interface, brand strategy, and visual identity design always function together. If your client cares a lot about visual identity or SEO, it’s your obligation to explain what each of these terms means and how they work together to provide the greatest outcomes.
The goal is to combine all design principles, both real and intangible, and the end project will show a siloing of various disciplines. Maintain communication among your team members throughout the project’s life cycle, and be aware of how each component interacts.
Knowing the brand
Devote time to the discovery phase before wireframing and development. Do your homework, contextualize the brand, look for implications, and come up with a justification. Know your client, what they desire, and the environment in which they live. When you present your ideas to the brand, it should feel confidence that you’ve learnt everything there is to know about it and that you’ve considered the obstacles and opportunities unique to its identity goals.
Before a project begins, brands want to know that they’re being heard, and giving analysis for them to react to ensures that everyone is on the same page and moving forward from a fundamental understanding of identity, requirements, and vision. This enables you to define and assess success from the start, and compare it to results during your work’s post-mortem study.
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Always be diverse and inclusive
This is the starting point and should be self-evident. Diverse and inclusive design concepts provide for a wide range of creative possibilities. If digital design and development aren’t readily available, the experience won’t be as engaging as it may be.
This should start with a clear grasp of the brand’s target demographic, but inside that group is a diverse group of people who should be welcomed, seen, and engaged from the start and throughout their digital journeys. Gendered language, non-diverse imagery in photography and graphics, and the difficulty to connect or communicate with those who are physically, geographically, or technologically disadvantaged must all be taken into account and remedied.
Let the story drive
This can be as basic as answering the “who, what, and why” questions for your client and building from there. Users are encouraged to travel through as many trips as are helpful and compelling for them to absorb through creative and concise written representation with a strong voice that fits the brand.
You must (story)tell users how to go to every place that the client cares about if you want them to experience it. Each touchpoint and place for descriptive text should encourage users to move on to the next step. If this area is absent, the audience will miss out on the benefit of acquiring a complete understanding of the brand’s identity and value, therefore think of new ways to broaden and extend the experience so that the user is ready to respond to the call to action and interact directly with the brand.
