A medium as dynamic as social media marketing is always changing. Digital marketers and business owners must constantly educate themselves on the latest trends in social media, including new social media features and algorithms, as well as new social media techniques and statistics and data.
What’s the most efficient approach to go about it? By regularly reading the most reputable blogs and news outlets.
Five social media blogs that you should be aware of in 2021 may be found here.
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Social Media Examiner
One of the most well-known and well-liked social media marketing blogs in the world is Social Media Examiner, and for good reason: their content is always valuable.
Beginners and experts alike can learn about social media marketing tactics through articles written by social media gurus like Michael Stelzner and Lisa D. Jenkins – as well as a collection of other social media specialists who routinely contribute.
As a newbie, you may utilize Social Media Examiner to understand the basics of social media marketing and how to make the most of different social networks.
As a seasoned marketer, you can benefit from their blog by picking up new strategies and sharpening your skills.
Users of all levels can use Social Media Examiner to stay up with the latest features and advancements in social media marketing (including relevant scientific research and statistical data) and to learn about the best social media marketing tools available.
They produce one story a day on average, excluding weekends.
Social Media Today
Another highly regarded social media marketing blog worth bookmarking is Social Media Today, which is a veritable treasure trove of social media marketing news and tips.
Every post on the blog comes from a diverse group of regular contributors who cover a wide range of social media issues.
This is a wonderful source of social media marketing information because they constantly report on the latest news and changes in social media, so you can stay up to date on the latest features, algorithms, and releases that you need to know about when developing your social media strategy.
More valuable content is also provided, such as advice from top social media experts and lists of helpful tools for implementing your strategy on social media. There are also articles with expert opinions and strategies from well-versed marketers.
The frequency with which they add fresh information is frequently multiple times per day, every day.
Convince and Convert
As a content marketing site (and one of the most popular), Convince and Convert also features some of the best social media marketing content. Their social media marketing blog, written by the company’s creator Jay Baer and other top social media specialists, routinely publishes fresh content with a focus on value: how-to guides, useful tips, case studies, opinion articles, and handy tools.
Even though this blog is great for beginners, it’s better suited for those who have some prior experience with social media marketing. There aren’t as many articles dedicated to beginners because their articles usually cover very specific topics that require some prior knowledge and experience with social media, such as how to create an influencer marketing agreement that protects you and how to use different psychology strategies as part of your campaign.
Social media posts are more frequent than the ones seen on the main site; nonetheless, the frequency fluctuates.
Social Media Lab, by Agorapulse
The Social Media Lab is a social media marketing blog provided by Agorapulse’s social media management technology, which focuses on real-world experiments and case studies.
Every month, they put aside $15k of their income to fund various cutting-edge experiments on all the main social networks. This is the idea behind the project. Most of the time, they test popular and lesser-known social media methods, as well as social media myths and rumors, over an extended period of time to see if they work.
You can go through their tests by picking the social network you’re interested in (Facebook, Instagram, LinkedIn, or Twitter) or if you’re interested in organic versus paid techniques.
There’s a lot to be learned from these trials, including which methods work and which don’t, how to design such tests (if you want to attempt testing on your own), and even new strategies you didn’t know about.
Among the various experiments you can find on the platform, you can learn whether adding emojis to your tweets boosts your impressions and engagement, whether Facebook has an issue with 3rd party scheduling apps, and whether or not it’s worthwhile to invest in Twitter Promote.
Additionally, if you prefer podcasts, you may listen to the results of their research via iTunes, Google Play, and other popular podcasting platforms.
New content is frequently posted weekly or a few times a month, depending on the site.
For the third year in a row, Social Media Examiner has named Donna Moritz’s Socially Sorted one of the top ten social media blogs to follow.
The majority of the blog’s posts are written by Donna Moritz, although there are a few guest authors who share their expertise. In terms of the type of content you’ll discover on Socially Sorted, the emphasis is on visual platforms and content (such as Instagram and Pinterest), but any social media marketer or business may acquire useful content even if they don’t utilize Instagram or Pinterest.
If you read it, you’ll learn about many tools you can use as part of your social media content strategy, how to generate wonderful social media content, and how to get essential resources such as social media holiday calendars, among others. In addition, while the visual aspect may be the main focus, there is plenty of knowledge on other themes pertinent to marketers that use other mediums (blogs, LinkedIn, Facebook and so on). She typically posts one piece a week.
Using social media and digital marketing in general necessitate self-improvement on a continuous basis. Instead of just being aware of changes to Facebook’s algorithm or new social media content forms, it’s important to be aware of what tools and methods to employ, as well as which digital marketing trends to follow.
Aim to follow a few of the greatest social media marketing blogs and read them often so that you can continue to learn and improve your skills.